Seductive Selling

A young man dresses up in his new shirt and ventures out in the city streets. Soon all the beautiful (and scantily dressed) women fall for this young man and with so many women following him, our hero eventually has to run in order to avoid being assaulted. As he reaches home, his friends ask him how he manages to have so many women after him. The hero replies, adjusting his shirt, “Wear only Foolers!”
I cannot understand one thing... How on earth did all these women manage to see that minute shirt tag, that too hidden behind the collar?
But of course, such a story is absolutely possible in today’s ad world, where all ads are driven by one common factor- WOMEN. Whoever said that a woman drives a man to success would be very glad to add that in today’s world; even all ads are driven by women. Let alone the beauty products (which, of course need lovely women), a beautiful woman is the main concern of various ads of ‘men’s only’ products also. Be it the ad of a man’s deo spray, or a hair gel, a razor or shaving gel, or even a men’s underwear, it is incomplete without the sizzling appearance of a sexy lady trying to seduce the hero of the advertisement.In today’s ad world, a woman is not considered to be an entity, but a seductive marketing tool. An unnoticed Mr. Who becomes the centre of attraction of all the beauties once he starts wearing the sunglasses of a particular brand. Another several-times-rejected guy is not only accepted by his lady love, but also has millions of other girls drooling over him as soon as he takes a sip of a particular soda. And it is this woman factor that makes the product sells off in the blink of an eye.
‘Wanted Receptionist- Female’; how many times have you gone over such an ad in the classified section of a newspaper. Very often, isn’t it? And why do they need only a woman in the reception counter? This is to advertise their hotel or office, whatsoever. So that, when you visit that hotel or office, she comes up with her charming smile and asks, “How can I help you?” Of course any guy would be absolutely off his feet and would like to visit that place over and over again.I remember an old ad where a beautiful lady is being chased by goons. Enters the hero of our ad and all the goons are knocked out. The lady is so impressed that she falls into his arms. And then we come to know what gave our hero so much courage to fight off the goons. It is his underwear. Underwear? How absurd can that be? Ya, probably that is why Superman wears his underwear over his pants, isn’t it? So here we go, ‘Woman factor again!’
But has anybody ever thought that the same woman is the mother, the daughter of someone. She is portrayed like a product to be drooled over but has anyone considered that from times unknown, it is the same sex that has been seen as an angel whose love and affection heals all our pains? When I brought up this topic for a project in our class, our professor asked me whether I knew that 90% of these women are enjoying this show off. He may be right, but what I want to ask is what about the remaining 10%? And what about those little kids who see their mom in such an alluring way? And what effect does it have on the upcoming generation?
Leaving all that aside, this writeup is just an attempt to show how women are being used as a seductive commodity in the modern world. And of course, this commodity does help in increasing sales of the product to a great extent. And for all those guys who are unable to get hold of a girlfriend, “PLEASE WATCH ADS!”